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clarity

communications

 

technical copywriting for semiconductors and their applications

 

Samples

My portfolio spans nearly 20 years of work, but, as they say in Hollywood, you’re only as good as your last project. So here are some recent samples.

Since late 2006, I’ve worked almost exclusively with NXP (Philips) Semiconductors. I was the lead writer on their corporate rollout and have since become their writer of choice for sustainability. I’ve written extensively for their web site and have supported dozens of their products with leaflets, brochures, sales-training materials, and tradeshow pieces. I’ve helped them refine their brand, strengthen their messaging, and extend their market leadership.

Corporate brochures
> NXP Semiconductors – company launch
> NXP Software – company launch
> The NXP commitment to sustainability

Multi-page product brochures
> Advanced solutions for music phones
> Support components for LCD TVs

Two-page product leaflets
> Linux-based cellular system solutions
> LPC32x0 ARM9 microcontrollers
> PTN330x DisplayPort/HDMI level shifters
> TEA1750 LED controller for solid-state lighting

Promotional web site
> NXP is 3G and more (for Mobile World Congress 08)


claire pinkham | clarity communications | 4399 porter gulch road | aptos, ca 95003 | tel: +1.831.464.8348 | claire@claritycommunications.com | © 2008